XING GROUP

[XING GRoUP]

Comprehensive investment planning & CAPEX modeling

F&B concept development & branding

Interior design brief, audio & lighting specifications

Ideal for

First-time investors entering the Vietnam market.

CONSULTING

Comprehensive end-to-end venue deployment

Kitchen procurement, installation & operational management

Establishing standard operating procedures (SOPs) for pre-opening

Ideal for

Investors requiring flawless physical execution.

SET UP

Elite talent acquisition for hospitality

Comprehensive Front/Back of House staff

development & training

Establishing objectives & operational KPI frameworks

Ideal for

Brands seeking to cultivate a signature service culture.

MANAGEMENT

Full-scale day-to-day venue management

Revenue maximization & cost control framework optimization

Product innovation & growth-driven marketing strategies

Ideal for

Owners looking to outsource to professional management.

{OUR SERVICES}

Ideal for

Owners looking to outsource to professional management.

Full-scale day-to-day venue management

Revenue maximization & cost control framework optimization

Product innovation & growth-driven marketing strategies

Comprehensive investment planning & CAPEX modeling

F&B concept development & branding

Interior design brief, audio & lighting specifications

Ideal for

First-time investors entering the Vietnam market.

CONSULTING

Comprehensive end-to-end venue deployment

Kitchen procurement, installation & operational management

Establishing standard operating procedures (SOPs) for pre-opening

Ideal for

Investors requiring flawless physical execution.

SET UP

MANAGEMENT

Full-scale day-to-day venue management

Revenue maximization & cost control framework optimization

Product innovation & growth-driven marketing strategies

Ideal for

Owners looking to outsource to professional management.

Elite talent acquisition for hospitality

Comprehensive Front/Back of House staff

development & training

Establishing objectives & operational KPI frameworks

Ideal for

Brands seeking to cultivate a signature service culture.

20+

VENUES

900+

TRAINED STAFFS

15+

YEARS

OF EXPERIENCE

YEARS

OF EXPERIENCE

hospitality venues

in Vietnam and Southeast Asia.

build

operate

develop

build

operate

develop

build

contact

{FROM CONCEPT TO REALITY}

PART OF

OUR PORTFOLIO

The venues we have built, launched and operated.

Not just clients, we have skin in the game

The venues we have built, launched and operated.

Not just clients, we have skin in the game

Multi-Outlet Complex

Scope: End-to-End Setup & Scaled Operations

Multi-Outlet Complex

Scope: End-to-End Setup & Scaled Operations

Art Hotel, Villa 17th/18th Century

Scope: Full Management & Concept

Art Hotel, Villa 17th/18th Century

Scope: Full Management & Concept

Elite Theatrical Nightclub, Top 70 Best Clubs Worldwide (DJ Mag)

Scope: Re-Setup & Management

Elite Theatrical Nightclub, Top 70 Best Clubs Worldwide (DJ Mag)

Scope: Re-Setup & Management

Premium Steakhouse

Scope: Planning & Setup

Premium Steakhouse

Scope: Planning & Setup

Rooftop Premium Lounge, Largest Skybar in Vietnam

Scope: Launch & Management

Rooftop Premium Lounge, Largest Skybar in Vietnam

Scope: Launch & Management

Premium Restaurant & Lounge

Scope: Launch & Management

Premium Restaurant & Lounge

Scope: Launch & Management

CLIENTS

MINI CASESTUDY

Challenge

Simultaneously launching 4 distinct F&B concepts under one roof — each with its own brand identity, dedicated team, management structure, and marketing strategy — while maintaining cohesion across the full complex.

Strategy

Developed four separate operational frameworks covering staff training, menu engineering, event programming, and brand positioning — tailored to each concept while sharing a unified back-of-house infrastructure.

Result

Successfully brought all 4 concepts to full operational readiness within a 30-day timeline, achieving a synchronized launch with distinct guest experiences across every outlet.

Challenge

Establishing brand awareness and driving customer acquisition in an untapped market in Đà Lạt city, where outdoor dining culture was still emerging.

Strategy

Crafted a localized experiential marketing approach combining signature events, targeted community engagement, and optimized guest management protocols designed to convert first-time visitors into loyal regulars.

Result

Built strong brand equity from the ground up and cultivated a loyal, high-spending core clientele within the first 6 months — establishing The Hot as a landmark destination in the Đà Lạt hospitality scene.

Challenge

Entering the Nha Trang entertainment market and creating a compelling new guest experience in a city with established but undifferentiated nightlife options.

Strategy

Implemented modular staff training programs alongside a dynamic daily event calendar — leveraging live entertainment, themed nights, and curated programming to position 717 as the city's premier entertainment destination.

Result

Rapidly built a loyal customer base, drove consistent foot traffic, and delivered strong net profit margins through lean operations and high-impact event-led revenue.

Challenge

Translating an ambitious, upscale creative vision into a fully operational live music venue — balancing aesthetic ambition with operational precision from day one.

Strategy

Executed a comprehensive turnkey setup encompassing premium acoustic engineering, lighting design, sound systems integration, interior décor execution, and full team onboarding.

Result

Delivered a landmark live music destination on schedule — with a distinctive aesthetic identity, seamless guest experience, and smooth operations from opening night.

Challenge

Strategy

Result

Successfully brought all 4 concepts to full operational readiness within a 30-day timeline, achieving a synchronized launch with distinct guest experiences across every outlet.

Challenge

Strategy

Result

Successfully brought all 4 concepts to full operational readiness within a 30-day timeline, achieving a synchronized launch with distinct guest experiences across every outlet.

Challenge

Establishing brand awareness and driving customer acquisition in an untapped market in Đà Lạt city, where outdoor dining culture was still emerging.

Strategy

Result

Challenge

Establishing brand awareness and driving customer acquisition in an untapped market in Đà Lạt city, where outdoor dining culture was still emerging.

Strategy

Result

Challenge

Entering the Nha Trang entertainment market and creating a compelling new guest experience in a city with established but undifferentiated nightlife options.

Strategy

Result

Rapidly built a loyal customer base, drove consistent foot traffic, and delivered strong net profit margins through lean operations and high-impact event-led revenue.

Challenge

Entering the Nha Trang entertainment market and creating a compelling new guest experience in a city with established but undifferentiated nightlife options.

Strategy

Result

Rapidly built a loyal customer base, drove consistent foot traffic, and delivered strong net profit margins through lean operations and high-impact event-led revenue.

Challenge

Translating an ambitious, upscale creative vision into a fully operational live music venue — balancing aesthetic ambition with operational precision from day one.

Strategy

Executed a comprehensive turnkey setup encompassing premium acoustic engineering, lighting design, sound systems integration, interior décor execution, and full team onboarding.

Result

Delivered a landmark live music destination on schedule — with a distinctive aesthetic identity, seamless guest experience, and smooth operations from opening night.

the network

(NEW)

Exclusive, extensive networks featuring top-tier vendors, executive talent pools, and reputable licensing contacts.

PEOPLE

FIRST

Elite teams cultivate elite venues. Our methodology prioritizes discovering and nurturing human talent above all else.

end-to-end

partner

A lifelong companion, guiding you from initial CAPEX modeling to day-to-day operational audits long after launch.

market

intelligence

Proprietary real-world performance data from over 200 venue launches in HCMC and Southeast Asia since 2018.

OPERATOR

MINDSET

Having co-founded and managed on-the-ground venues with 50+ personnel, our insights are forged on the service floor, not inside boardrooms.

{WHY CHOOSE US?}

OPERATOR

MINDSET

Having co-founded and managed on-the-ground venues with 50+ personnel, our insights are forged on the service floor, not inside boardrooms.

market

intelligence

Proprietary real-world performance data from over 200 venue launches in HCMC and Southeast Asia since 2018.

end-to-end

partner

A lifelong companion, guiding you from initial CAPEX modeling to day-to-day operational audits long after launch.

PEOPLE

FIRST

Elite teams cultivate elite venues. Our methodology prioritizes discovering and nurturing human talent above all else.

the network

(NEW)

Exclusive, extensive networks featuring top-tier vendors, executive talent pools, and reputable licensing contacts.

{OUR FOUNDER}

DAVID TRAN

Boasting 15 years of expertise in constructing and scaling top-tier hospitality complexes throughout Vietnam.

Having launched, managed, and optimized elite nightlife hotspots, premium lounges, high-capacity dining establishments, and coastal resorts, we provide end-to-end oversight—from breaking ground on the construction site to the moment the first online guest review goes live.

Boasting 15 years of expertise in constructing and scaling top-tier hospitality complexes through-out Vietnam.

contact

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English

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English